Uptake In Dental Services By UKs Businessmen

Tue, 06 May 2008

Male business professionals are increasingly seeking dental care to help improve their smile and seal business deals, a Merseyside dentist has revealed.

Thornton Hough-based Ian Buckle said his dental practice has recently seen a big increase in business people seeking his services because of the importance of making a good first impression.

Dr Buckle said: "There is a big uptake, increasingly from men, in an area which has largely been seen as a female thing.

"From a business point of view, there is a lot of research that people with nice smiley faces do better than their less smiley colleagues.

"People in business meetings are often wondering how people are judging them – and if people are self-conscious about their teeth it helps them go into meetings," he added.

Teeth whitening procedures can cost from £300, but Dr Buckle insists his approach takes into account the "functionality" of his patients’ teeth .

He said his main aim is to find long-term solutions to problems which have brought patients back and forth to his surgery .

Dr Buckle also commented on his delight at being made the first overseas faculty member of the Florida-based Dawson Academy.

"It is a source of enormous pride that our practice here on Merseyside will be bringing the Dawson Academy’s training expertise to the dental industry in the UK and more widely Europe," he commented.

"Moreover, having additional expertise and resource will significantly reinforce our offering to patients, ensuring they receive the most advanced levels of care available."
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